Way back in Tenerife’s early years of tourism, the former fishing village Puerto de la Cruz was apparently destined to become this major mass tourism resort. Sadly, in some spots, merciless planners succeeded so that the town has to endure some of those horrific soulless high-rising prefab buildings. But as mass tourism finally moved mostly to the south coast, Puerto de la Cruz got somehow stuck between its old charm and the ugly remains from the second half of the 20th century. It remained in a peculiar limbo between idyllic beaches and striking urban art. There is the old and the new, the borrowed and the blue – all in all, Puerto de la Cruz is a place of many contrasts which makes it the perfect base on Tenerife’s northern coast.
